𝗪𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐜𝐞𝐬 𝐝𝐨𝐧’𝐭 𝐦𝐚𝐭𝐜𝐡 𝐲𝐨𝐮𝐫 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐜𝐞..
When 𝐲𝐨𝐮 𝐮𝐧𝐝𝐞𝐫𝐯𝐚𝐥𝐮𝐞 𝐲𝐨𝐮𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 you attract people who 𝐚𝐥𝐬𝐨 𝐮𝐧𝐝𝐞𝐫𝐯𝐚𝐥𝐮𝐞 𝐢𝐭.
When your confidence gets knocked down for a moment, you may feel contracted and choose to 𝐥𝐨𝐰𝐞𝐫 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐜𝐞𝐬..aka 𝐝𝐞𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞 𝐭𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐨𝐟𝐟𝐞𝐫.
...but guess what that does? It also 𝐝𝐞𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞𝐬 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐥𝐞𝐯𝐞𝐥 𝐨𝐟 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐢𝐨𝐧!!
𝐑𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮𝐫 𝐨𝐟𝐟𝐞𝐫 𝐤𝐧𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐬𝐨𝐜𝐤𝐬 𝐨𝐟𝐟 because clearly you are over-delivering based on your lower price… 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐬𝐢𝐭𝐞 𝐨𝐟𝐭𝐞𝐧 𝐡𝐚𝐩𝐩𝐞𝐧𝐬.
They 𝐯𝐚𝐥𝐮𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐞𝐯𝐞𝐥 𝐨𝐟 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 and the level of money (monergy) they placed on the experience.
Do you value a 𝐧𝐞𝐰 𝐌𝐞𝐫𝐜𝐞𝐝𝐞𝐬 the same way you value & appreciate 𝐚 𝐮𝐬𝐞𝐝 𝟏𝟗𝟖𝟗 𝐏𝐨𝐧𝐭𝐢𝐚𝐜 𝐒𝐮𝐧𝐛𝐢𝐫𝐝? (my first car! LOL)
So if they are investing a 𝐛𝐞𝐥𝐨𝐰 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐚𝐦𝐨𝐮𝐧𝐭, they will be your least hype clients because they will also be getting the 𝐬𝐦𝐚𝐥𝐥𝐞𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬.
When they invest enough to reflect their level of commitment to growth and evolution, their outcomes will be more phenomenal .. and trust me, 𝐭𝐡𝐨𝐬𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐛𝐞𝐜𝐨𝐦𝐞 𝐲𝐨𝐮𝐫 𝐡𝐲𝐩𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬!
Clients who 𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐫𝐚𝐢𝐬𝐞𝐬 and bring you more clients just like them through word of mouth!
This is 𝐰𝐡𝐲 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐜𝐞𝐬 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐦𝐚𝐭𝐜𝐡 𝐲𝐨𝐮𝐫 𝐥𝐞𝐯𝐞𝐥 𝐨𝐟 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐜𝐞 and not undermine or depreciate it.
What are your thoughts on this?